Suzlon unveils new purpose-led identity 'Good Energies That Work' for the energy-intensive world

KEY HIGHLIGHTS

• Launches new brand identity and promise - Good Energies That Work for a world that now needs energy that works
• New brand signals Suzlon's evolution into a wind-first full-stack Renewable energy solutions Company
• The new campaign will be run on integrated channels - digital, TV and print platforms starting today

MUMBAI, INDIA: Suzlon Group today unveiled its new identity and brand promise - ‘Good Energies That Work’, marking its evolution into a wind-first, full-stack clean energy solutions conglomerate built for an increasingly energy-intensive world. The transformation - Suzlon 2.0, reflects Suzlon's expanded capabilities across the renewable energy value chain and its ambition to become the best renewable energy company in the world.
This refreshed identity is built on the premise of how good energy enables human possibilities. The world is changing with electrification, AI, data centres, manufacturing, mobility, and so must the energy that powers it. At a time when energy security and independence have become strategic defining priorities for nations and industries alike, this campaign reflects Suzlon's intent to lead this new world of energy by building integrated, reliable, and future-ready clean energy ecosystems. It also reinforces a powerful truth - companies with great histories can build even greater futures.
The campaign will be rolled out across digital, social, outdoor, print, film, and stakeholder engagement platforms over the coming months.
More than a brand promise, it is a new way of thinking about energy. It reflects a shift from seeing renewable energy as a climate imperative to recognising it as a catalyst for human progress, economic growth, industrial competitiveness and energy security. Through cinematic storytelling, this campaign moves beyond turbines and megawatts to show you the transformative impact of good energy on everyday life - enabling smarter cities, stronger industries, thriving communities, and more prosperous economies. The two commercials showcase our purpose through future-focused human stories, demonstrating how good energies create a progressive, prosperous and sustainable future.
Dharini Mishra, Chief Brand and Reputations Officer, Suzlon Group, said, “The world doesn’t just need more energy. It needs better energy. Energy that powers growth, strengthens industries, secures nations and improves everyday life. As we enter an increasingly energy-intensive future, reliability will matter as much as sustainability. Our new brand promise - \"Good Energies That Works\" reflects this belief. Because good energy does much more than generating power. It should enable possibilities and help the world work better. As Suzlon evolves, this promise will guide every aspect of how we innovate, build and deliver value. It reflects our commitment to creating clean energy solutions that are not only sustainable but also dependable accessible and build for long term impact. Because when good energy works It enables progress for businesses, communities and nations alike.”
Naresh Gupta, Co-founder, Bang in the Middle, said, "Suzlon is a pioneer in wind energy. It created the whole category, and as the agency on Brand, when we started this journey, we had to move the perception from wind to the entire ecosystem of renewable energy. Good Energies That Work, as the wider promise of Suzlon, became the foundation of the campaign. We are very excited about the new story that Suzlon has created. In an increasingly energy-hungry world, the ability to generate more without depleting the planet’s resources is a wonderful thing, and our campaign celebrates this fact."
Prathap Suthan, Co-founder, Bang in the Middle, said, "India’s energy transition is the defining story of our time, and Suzlon has been at the centre of it longer than most people realise. A brand that has powered homes, factories, and entire grid networks deserved a campaign that matched the conviction it operates with. As Suzlon evolves, the platform needed to be large enough to hold that ambition. Good Energies That Work goes beyond wind, solar, or whatever comes next. It speaks to the human drive behind the work, to power that doesn’t harm the earth, and to the responsibility a company owes the planet. We set out to reassure that prosperity belongs to everyone. And I believe we did."
Ashish Mishra, CEO, Interbrand India & South Asia, said, "Brands today need to move beyond rhetoric and stand for something they actively enable. With Suzlon, one of few organizations in the world to have the field-proven expertise of decades, we envisaged a Brand that isn’t merely talking about the energy transition but is focused on making good energies work through tangible impact, innovation and execution. The new identity is built around that action-oriented spirit and reflects Suzlon’s role in shaping India’s & the world’s renewable energy future. To reassert stakeholder trust and confidence, the Brand Strategy furthered the tangibility in leading the future-ready ecosystem of energy by unlocking the architecture into a full-stack renewable energy solutions. Drawing on Interbrand’s experience in helping some of the world’s leading energy majors align brand strategy with business ambition, we created a strategic platform designed to help."

About Suzlon Group

At Suzlon Group, we believe energy enables human progress, and the new world of energy will be powered by Good Energies That Work.
With revenues of USD 1.75+ billion for FY26 and a market capitalization of USD 7.5+ billion as of June 1, 2026. We are constantly advancing the good energies that make the new world work by building clean, dependable, intelligent, integrated, and affordable energy ecosystems for a rapidly electrifying world.
With ~21.7 GW* of wind energy capacity (15.5 GW in India and ~6 GW globally) installed across 17 countries and a diverse portfolio of renewable energy businesses, Suzlon today is a wind-first full stack clean energy solutions conglomerate with businesses spanning across RE Technology (Wind+Solar+Storage), RE Asset Management, RE Development Company, and RE Projects.
For over three decades, Suzlon has partnered with leading PSUs, IPPs, and C&I businesses in India as a lifetime renewable energy partner — helping accelerate the transition toward a future where clean energy is not intermittent but dependable, not expensive but accessible, and not fragmented but integrated.
Our next-generation product portfolio includes 2.x MW – 6.x MW wind turbine systems alongside integrated renewable energy solutions designed for the connected energy systems of tomorrow.
Headquartered at Suzlon One Earth in Pune, India, the Group comprises (NSE: SUZLON, BSE: 532667) and its subsidiaries.
Our 8,500+ good energy people are shaping the clean energy transition every day in India and across the world.
For more information, please visit https://www.suzlon.com/