The QMO approach gets impetus from the voice of customer and is integrated to the value chain elements such as product design & development, supply chain management, manufacturing, project management, operational maintenance services and corporate support services  The voice of customer is converted to QM strategies and transformation themes which have been derived in terms of strategic initiatives and execution plans. These are integrated into processes with linkage to the deliverables in the form of metrics. Further, all processes and metrics follow complete governance and program management rules throughout the value chain. |