‘Suzlon One Earth’ will work as an inspiration to integrate attitude, behavior and beliefs with the campus provisions, such as world class infrastructure and facilities. An effort to strive to appropriately align attitudes and belief systems with the facilities provided at the new campus, so that all at Suzlon can create a culture well equipped for growth and development at both the individual and organizational level.
The prime concern was to create a brand experience for all stakeholders and visitors to the campus which would not only reflect the global Suzlon brand but also provide a synergistic infrastructure branding and signage. The basis for branding the space was set with naming the campus as One Earth. The rest of the nomenclature followed easily in its footprints by taking the cue from key natural elements like water, fire, wood, air and ether. Each of these buildings has a lot of character, which could be identified by a name and a visual.
Each nomenclature after the sustainable element could be a story in itself and hence were named after the five energy elements of the universe in sync with Suzlon’s values of sustainability and matching its core business of renewable energy through wind. The buildings were thus appropriately named Sun Lounge, Aqua Lounge, Tree Lounge, and the Sky lounge.